Wednesday, May 18, 2011

Post 3- Speedo


Speedo International Ltd. is a manufacturer and distributor of swimwear and swim-related accessories. Founded in Australia in 1914, which has a population of 22 million.
The headquarters of speedo is in London. Speedo International Ltd. is a manufacturer and distributor of swimwear and swim-related accessories.
February 14, 2008 Following three years of research that included input from NASA, tests on more than 100 different fabrics and suit designs and body scans of more than 400 elite swimmers, Speedo has launched its most hydro-dynamically advanced - and fastest - swimsuit to date. The Speedo LZR Racer is made from a unique lightweight, water repellent and fast-drying fabric that has been developed to reduce drag and help hold the swimmer’s body in a more streamlined shape. Speedo says the suit has been independently tested as the "world's fastest", a claim that translates to up to 5% more efficiency for swimmers and hopefully, at least for Michael Phelps and other elite athletes donning the suit in Beijing later in the year, more gold medals.
The LZR racer's unique design also provides swimmers with up to 5% more efficiency, in terms of their oxygen intake, enabling them to swim stronger for longer.
The specially engineered, highly flexible fabric called LZR Pulse is ultrasonically welded so as to appear seamless. It incorporates low drag "LZR" panels designed to create a corset-like effect that supports the swimmer in the optimum body position in the water and helps them hold it for longer.
In 2008 there was a controversy when speedo announced their new simsuit the LZR racer. Many olympic swimmers wore it to the Bejing 2008 olympics and it sparked controversy as 38 world records were broken by swimmers wearing it.




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